Vision

Become the leading alcoholic beverage partner in the Nordic market.

Establish a Nordic business structure that is capable of delivering greater value to our Partners, Customers and Owners.

We prioritize becoming the Leading before the Largest.

Our strategy

Among the market leaders – quality NOT always size.

  • Nordic presence for Primary Principals
  • In the forefront in Marketing Innovation & Brand Management
  • Mix of capital and competence
  • Focus on developing competence and innovation
  • Use our resources to provide more comprehensive services to our principals

Economies of Scale

  • One Logistical Solution for all the Solera subsidiaries – Cuveco Logistics
  • One Service Center (per country) for Finance, Controlling and Accounting – Solera Services

Strong in negotiations with market at corporate level

  • Wholesaler Negotiations & Agreements
  • Strategic Agreements with Chains
  • KAM/Corporate Sales Management towards Monopolies (Country level)

Brand Management at Company level

  • Marketing & Brand Management decisions are made at company level (not group)
  • Tailormade Marketing Concepts for the brands at company level
  • Smaller and non conflict brand portfolios in each company
  • Enables maximum focus compared to traditional domestic brand owner, brewery and producer portfolio strategy

Sales Execution

  • Key account management
  • Marketing planning & implementation