The Nordic markets differ in several respects from other European markets due to the existence of a state-controlled sales monopoly regulating the consumer market.

Vinmonopolet is our biggest customer and Solera is its second-largest supplier.

90% of wines and spirits in Norway are sold through Vinmonopolet. Whereas other beverages such as beer is experiencing a rapid growth.

The off trade market is highly fragmented with numerous importers (approx. 300) selling various categories to the Vinmonopolet.

Boasting 267 shops, the Monopoly offers over 17.000 different products to the consumer.

This means that we have a very good selection of wines and spirits in Norway, compared with other European countries.

On this link you can find information like tenders, categories at Vinmonopolet, visit their site here.

Vinmonopolet have published new videos about the product ranges and the purchasing process



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