March 31, 2023 | We are pleased to announce that Hansa Borg & Solera Beverage Group (part of Royal Unibrew Group) has entered into a long-term agreement to extend its partnership with Diageo to include all products in Diageo’s spirits portfolio for the Norwegian market.
Hansa Borg & Solera Beverage Group already has a partnership agreement with Diageo for sale, distribution, and marketing of Diageo’s ready-to-drink portfolio in Norway. By extending the agreement Hansa Borg & Solera Beverage Group strengthens its position as a multi-beverage business in the Norwegian beverage market with an even stronger portfolio to offer customers in On-Trade and Vinmonopolet.
Managing Director of Hansa Borg & Solera Beverage Group, Jakob Simmelsgaard, says: “It is with great honour that we today announce our strategic partnership with Diageo, the global leader in beverage alcohol with an eminent collection of leading brands. At Hansa Borg & Solera Beverage Group our ambition is to be the preferred choice for our customers and partners in Norway offering the most attractive multi-beverage portfolio. The partnership with Diageo supports our ambition, and I am confident that together we can create even more value and traffic for our customers.”
«We are thrilled to partner with Hansa Borg & Solera Beverage Group,” says Eray Cayirli, Commercial Director of Diageo Nordics. “Their extensive distribution network and market expertise will be invaluable in helping us to expand our footprint in Norway. We look forward to working together and providing the best possible service and range of premium products to our customers.»
The agreement will take effect from July 1, 2023. The parties have agreed not to disclose the financial value of the contract.
Diageo has been a trusted partner of Hartwall, Royal Unibrew’s Finnish business, for years. The partnership will now be extended to Norway.
About Hansa Borg & Solera Beverage Group
Hansa Borg & Solera Beverage Group has a leading market position within beverages in Norway. The company, which is owned by Royal Unibrew Group, is represented within all beverage categories in Norway with a large portfolio of self-produced beverages, complemented by exciting products with and without alcohol from producers all over the world. The company delivers products to On-Trade and Off-Trade channels in Norway. Our goal is to offer high-quality beverages for every occasion and to be the preferred choice of beverage partner.
www.hansaborg.no | https://www.solera.no/
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Diageo’s products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, visit www.diageo.com
Royal Unibrew Group:
Michelle Nørrelykke Hindkjær
PR & Communications Manager
Mobile: +45 25 64 34 31
Hansa Borg & Solera Beverage Group:
Head of communications and sustainability
Mobile: +47 934 12 301