Category Management


There are no shortcuts to success – it is only possible to succeed on the basis of sound knowledge and professional conduct in purchasing, sales and logistics.

Beverage do not sell themselves, no matter how excellent or well-known they may be.

This is why we always work proactively, conducting ongoing sales analyses so we are able to support our products with marketing that sells.

We carefully track all movements on the market to be able to predict the actions of purchasers, consumers and competitors.
1. Vinmonopolet
The Nordic markets differ in several respects from other European markets due to the existence of a state-controlled sales monopoly regulating the consumer market.

Vinmonopolet is our biggest customer and Solera is its second-largest supplier.

Being one of the market drivers is important to us. Solera continuously analyses all changes to the Vinmonopolet range, in order to prepare ourselves in a proactive manner for its procurement processes.

A dedicated Solera Group team works exclusively on new tenders and opportunities to include even more beverages.



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