PUBLIC RELATIONS:
”We master a very important marketing channel”
Legal restrictions on the marketing of alcohol make it difficult to influence consumers to buy a certain brand.
After recommendation from a friend or store manager, or previous experience of a wine, journalists and lifestyle writers are the most important route to the consumer.
Within non- alcoholic beverages, the legal restrictions represent no limitations, and we work very actively with PR in these categories.
If we get a good journalist review, it is a great way to enhance consumer sales. It is therefore very important for us to have a good and professional relationship with all of Norway’s wine and lifestyle media journalists.
Solera’s in-house PR managers focus on:
• Reaching lifestyle media and publications
• Organizing workshops to find new ways of creating brand niches and awareness
• Creating custom PR plans
• Building relationships with wine journalists
• Keeping them informed of new launches, new vintages and sample-tasting opportunities
• Press kits for new launches
• News clippings on our brands and competitors
Solera’s state of art WEB site, creating new opportunities in communication.
The Norwegian “Helsedirektoratet” is loosen up the thought restrictions.
