Solera has as a clear defined strategy to offer different parts of the portfolio to varied and valuable routes into the local market.
This has made ourselves as the overall market leader.
Solera has its focus on the following distribution channels:
1. Vinmonopolet is by far our biggest channel in terms of volume and value. Market shares: 14,7% (per Sep. 2015)
2. On trade. We consider the on-trade market to be just as important as Vinmonopolet. Due to this, Solera works closely with the main chains and over 1,000 restaurants and hotels. Market shares: 25,0% (per January 2016)
3. Off trade retail. Multibev is our route into consumer retail shops.
4. Travel trade. Local airports and ferry lines to abroad destination are served by our local sales force.